Month: February 2021

Mobile Content Marketing: Everything You Need to Know

[ad_1] Like the irresistible pull of a black hole, mobile devices are consuming more and more of our time. Between infinite-scrolling social media apps, responsive mobile websites with sharply designed visual content and web conferencing platforms that can engage participants for hours on end, it’s no wonder that time spent on smartphones and tablets has …

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B2B to DTC Ecommerce Infographic (2021)

[ad_1] Transitioning from selling business-to-business (B2B) to direct-to-consumer (DTC) isn’t an easy decision for manufacturers. But as experts predict record numbers of brick-and-mortar stores will continue to close, the time has never been better to make the leap to selling online. The Move to Direct-to-Consumer Commerce With the rise of digital commerce, it’s easier than …

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Shifting Shopping Trends Push Retailers to Rethink Marketing | Marketing

[ad_1] By Jack M. Germain Feb 25, 2021 4:12 AM PT A Shopper Experience Index report by Bazaarvoice, a provider of product reviews and user-generated content (UGC) solutions, shows shopping trends are expanding as the pandemic’s impact on e-commerce continues, forcing retailers to adapt their marketing strategies to meet new consumer expectations and demands. Consumer …

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What your organization’s executives and senior leaders must know

[ad_1] 30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display These statistics prove that the role of SEO in 2021 is elevated across all industries since …

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Ecommerce Trust Signals + Ways to Use Them (2021)

[ad_1] In 2020, everything was a piece of cake.  Crocs. Toilet paper. Plants. Pizza. They’re all literally cake!  The viral meme showing seemingly everyday objects sliced down the middle, revealing them to be hyper-realistic cakes lit up the internet. This brief moment of comedic relief was a welcome distraction in a year of ceaseless doom …

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