Digital Marketing

Content Mapping: How To Effectively Reach Your Target Audience

[ad_1] You may think that there isn’t much overlap between the worlds of marketing and classic fantasy novels. But if you replace buried doubloons with customer conversions and retention, you’ll see how a map can be just as important for your team as it is for the ragtag characters who populate books like “Treasure Island.” …

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16 SEO Questions Answered by 12 Industry Experts

[ad_1] Search engine optimization (SEO) is the process of increasing the volume and quality of traffic to a website through organic search results. It is crucial to your content marketing strategy. SEO experts achieve successful results by developing engaging content, designing technically compliant web pages and leveraging sophisticated software tools to better understand complex search …

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14 Types of Visual Content To Use in Your Content Marketing Strategy [Infographic + SlideShare]

[ad_1] When you publish a piece of content, it enters a complex environment where it competes with hundreds if not thousands of other assets for the attention of your target audience. Visual elements can not only make your content more engaging, but also less likely to get lost in the shuffle. Search engines …

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Using Social Media to Drive Traffic to Your Ecommerce Site

[ad_1] Having a high quality and well-designed ecommerce website that provides a decent customer experience is great, but have you ever stopped to consider how you can generate more traffic via other platforms? Ultimately, you want people to come to your site, purchase your products and enjoy their experience so much that they return time …

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