BRANDING

Branding is one of the most crucial aspects of any business, large or small. An effective brand can give you a significant edge in today’s highly competitive market.

At Crafted, we value our clients’ creative identities, and offer solutions that sync with their strategic aspirations. (learn more) the following details appear on learn more link.

Driving Impactful Results
A great brand strategy acts as a guiding light for the brand and all future communication, as well as an objective measure by which to evaluating work and making brand decisions. We walk you through the process of discovery, research and positioning to achieve the expected business results.

Brand Visual Identity
The visual aspects that form an overall brand can leave a strong impression, and we all know first impressions are everything. We work with our clients to articulate their visual identity, logo design, brand imagery and custom iconography.

Brand Voice
A brand’s verbal language is just as important as its visual language. We determine the right tone to interact with your audience to determine successful campaign launches and a genuine relationship between your brand and the community.

Brand Strategy
What is Brand Strategy? We start by developing a foundation built on strong brand pillars. We then define a brand voice that resonates with your audience and garners a following. We communicate with this new found audience and develop a relationship that converts them to consumers and eventually brand loyalists.

Brand Guidelines
Photography and graphical imagery is also a major tone-setter with brands. We explore and establish an overall Art Direction to work across all mediums and platforms. Digital, print and television all work seamlessly under a solid Art Direction.

SEO SERVICES

Our goal is to get your website on Google’s first search engine results page (SERP) because this increases your exposure and leads to more organic traffic. By optimising your website’s content, you can climb the rankings and increase your conversion rate, and Webway’s team of dedicated professionals can help you get there. 

CONTENT

At Webway Canada, we help develop unique engaging brand content marketing that builds awareness, garners a following and cultivates brand advocacy. From creative copywriting, engaging photography, to social and full length video spots, our passion is storytelling and truly believe it all starts with great content.

 

Video – Video brand storytelling is at the forefront of everything we do. Video content is still the most impactful way to reach any audience.

Digital storytelling is an integral part for establishing a brand visual. It is still the most engaging content a brand can leverage to connect with its audience. A well crafted video conveys the brand message whilst gripping their attention in the digital narration.

Do you feel the itch to promote your brand with exciting visuals or animation? Then hire a professional video production company in Calgary.

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