“There is a sea of content on the internet, only miracle can rank my content the first page or even make it reach the internet users?” If you are a website owner and have struggled with these thoughts, you are not alone!
Although there is no magic or miracle, that distinguishes your content in the ocean of the content. But there is something known as “SEO”.
Yes, SEO really affects the ranking of your website like crazy. It is not possible that you haven’t heard the name of SEO, but if in any case, you haven’t, then you are in the right place.
In this article, you will have a basic idea of SEO and how it affects your website.
So let’s get started!
What is SEO?
If you are new and are dreaded by your thoughts don’t worry we will start from the first for you, SEO stands for search engine optimization. When you make your content SEO-friendly it means that you are editing and optimizing your content in a way that will make it more identifiable to the search engines.
So whenever a person will search something and if your content has the relevant keyword and is well-optimized Google will show your content in the search engine and hence your user interaction will increase.
Why SEO is important?
There are two ways to increase the user interaction of your content. To post an ad on Google, Facebook, Instagram, etc. In this way, your ad will pop up while a person will be scrolling Facebook or Instagram, and there are many chances that he will just skip your ad without taking any action.
The other way is to make your content SEO friendly, that is when a person searches for something and if your content has relevant information, search engines will show up your content in the search results. And if your content has higher rankings (i.e, on the first page) there are many chances that, this person will click on your website.
We can’t say anything about you but we definitely like the second way of increasing the traffic of our website. It brings the organic traffic that too without spending a single penny, though you really need to put your maximum efforts to make your content SEO friendly.
Advantages of SEO
By correctly optimizing your content for the search engines i.e, making it SEO friendly, you can easily rank your website on the first pages of SEO. And this is what every website owner wants.
The higher ranking of your content through search engine optimization the higher the organic traffic your website will have, because of the increased ranking of keywords and the ranking of your content for more keywords.
To rank for more keywords mean that you will cover more space on google. In easy words let’s say that a person is looking for a stove to buy, he would never write “stove to buy” in search engines. There are chances he would search, “best stove to buy”, “cheap stove to buy”, “easy-to-use stove to buy”.
So if you have used all the keywords in your content and have made your content SEO-friendly. There is a chance your content will show up under all these searches and there is a high chance that the person ends up landing on your website.
SEO really affects your website that too in a very positive way, so always pay special attention to the SEO of your website. Because these smallest details help you in the long run. There are some tips on how can you make your content SEO-friendly.
Tips to make your content SEO friendly
- Put yourself in the shoes of your reader, and create content that solves the queries of your reader. Because they are on your website to have a clear answer, give them a clear solution.
- Try to use keywords naturally in your whole content. Do not overstuff your content unnecessarily with the keyword. It would do more harm than good.
- Create click-worthy and catchy tittles. Most effective tittles are the simplest titles and look like “How to do XYZ” or “7 ways to easily do XYZ”
- Make your website easy to use and easy to navigate. Fix all the broken links and technical errors.
- And last but not the least, produce quality content and original content.