The Best Selling Items on eBay in 2021

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We’ve analyzed the key product-focused categories on eBay to chart overall sales trends and discover which items are the best-selling in 2021.

To do that, we worked with ShelfTrend to extract and analyze data from across eBay in the US across each of these categories: Baby; Business & Industrial; Cameras & Photo; Cell Phones & Accessories; Clothing, Shoes & Accessories; Consumer Electronics; Health & Beauty; Home & Garden; Jewelry & Watches; Musical Instruments & Gear; Pet Supplies; Sporting Goods; Toys & Hobbies; Travel, and Video Games & Consoles.

Let’s get into it.

All the data in this article comes from eBay data analytics tool ShelfTrend. Many thanks to ShelfTrend for their help in extracting this information. We’ve included details of how we analyzed the data at the end of the article.

Baby

The most popular Baby product categories on eBay were:

Let’s dig into the data for the most popular category under Baby products: Developmental Baby Toys.

Top category: Developmental Baby Toys

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Developmental Baby Toys. The headline statistics told us that:

  • There were an average of 3.6 items sold per listing per week.
  • The average price was $14.90.

Top brands in Developmental Baby Toys

Unbranded products dominate in the developmental toys category. The best-performing branded product comes from Fisher-Price with its top performing listing selling nine units a week. The listings in this category are split between traditional toys and digital technology-based toys.

Price and sales trend for Developmental Baby Toys

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

eBay data analytics provided by ShelfTrend

The Developmental Baby Toys price point with the highest number of listings and the most products sold was between $10 and $20. The $0 – $10 and $20 – $30 price ranges also performed quite well. Above $30, there is a very clear and steep downward trend as prices increase, but with an interesting bump in demand in the $40 – $50 price range.

Best-selling listing in Developmental Baby Toys

The best-selling listing created within the last 12 months in this category was a Baby Tablet For 1-6 year olds. At the time of writing, this listing has lifetime sales of around 900 items.

Business & Industrial

The most popular Business & Industrial product categories on eBay were:

Let’s dig into the data for the most popular category under Business and Industrial: Disposable Face Masks.

Top category: Disposable Face Masks

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Disposable Face Masks. The headline statistics told us that:

  • There were an average of 293 items sold per listing per week.
  • The average price per listing was $18.47.

Top brands in Disposable Face Masks

The majority of Disposable Face masks sold were unbranded. 3M also performed very well in this category.

Price and sales trend for Disposable Face Masks

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

eBay data analytics provided by ShelfTrend

It’s no surprise that Disposable Face Masks was the most popular category this year. Although the coronavirus pandemic is coming under control in 2021, the need for personal safety is still driving high sales. 

Although $0 – $10 was the most popular price range for the number of items sold, the greatest percentage of listings were in the $10 – $20 range. Multi-packs of masks in the $20 – $30 range also performed well.

Best-selling listing in Disposable Face Masks

The best-selling listing created within the last 12 months in this category was a KN95 Protective 5 Layers Face Mask. At the time of writing, this listing has lifetime sales of around 56,400 items.

Cameras & Photo

The most popular Cameras & Photo categories on eBay were:

Let’s dig into the data for the most popular category under Cameras & Photo: Lighting Kits.

Top category: Lighting Kits

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Lighting Kits. The headline statistics told us that:

  • There were an average of 12.1 items sold per listing per week.
  • The average price per listing was $38.27.

Top brands in Lighting Kits

Photographers go to specialist camera stores to buy studio and photography lighting kits from the major brands, while on eBay the budget unbranded and white label brands dominate.

Price and sales trend for Lighting Kits

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

eBay data analytics provided by ShelfTrend

The price ranges of $20 – $40 and $40 – $60 were most popular, reflecting the preference for budget studio equipment on eBay. There are many product listings at the higher price levels, but relatively few sales beyond $120.

Another driving force behind the high sales of lighting equipment at lower price points is the popularity of ring lighting and other facial lighting kits that can be used with smartphones. This is due to the rise of photo and video-based social media such as TikTok, YouTube and Instagram.

Best-selling listing in Lighting Kits

The best-selling listing created within the last 12 months in this category was the 18″ LED Ring Light Kit with Stand. At the time of writing, this listing has lifetime sales of around 340 items.

Cell Phones & Accessories

The most popular Cell Phones & Accessories categories on eBay were:

Let’s dig into the data for the most popular category under cell phone products: Cell Phones & Smartphones.

Top category: Cell Phones & Smartphones

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Cell Phones & Smartphones. The headline statistics told us that:

  • There were an average of 75.6 items sold per listing per week.
  • The average price per listing was $283.44.

Top brands in Cell Phones & Smartphones

The top two selling brands for cell phones were the biggest manufacturers in the world: iPhones made by Apple and Android phones made by Samsung.

Price and sales trend for Cell Phones & Smartphones

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

eBay data analytics provided by ShelfTrend

The cell phone listings graph doesn’t come as any surprise. There are many phones that sell at price points between $50 – $100, $100 – $150, and $150 – $200. There’s also a good range of items sold at price points between $200 and $350, mainly due to the dominance of Apple and Samsung phones. People clearly go to eBay to try and find a bargain price for higher-end phones rather than only looking for budget brands.

Best-selling listing in Cell Phones & Smartphones

The best-selling listing in this category was an unlocked Apple iPhone XR 64GB. The popularity of the iPhone helps to account for the increase in more expensive items sold in the graph above. At the time of writing, this listing has lifetime sales of around 19,200 items.

Clothing, Shoes & Accessories

The most popular Clothing, Shoes & Accessories categories on eBay were:

Let’s dig into the data for the most popular category under Clothing, Shoes & Accessories: Men’s T-Shirts.

Top category: Men’s T-Shirts

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Men’s T-Shirts. The headline statistics told us that:

  • There were an average of 44.5 items sold per listing per week.
  • The average price per listing was $16.66.

Top brands in Men’s T-Shirts

The top known brands in Men’s T-Shirts were Gildan and Hanes, but unbranded items were also very popular.

Price and sales trend for Men’s T-Shirts

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

eBay data analytics provided by ShelfTrend

There’s a good spread of price points for Men’s T-Shirts, with products in the $5 – $10, $10 – $15, and $15 – $20 ranges all doing well. Interestingly, the price point that attracts the most sales is $15 – $20. However, these are often multipack items rather than more expensive clothing brands.

Best-selling listing in Men’s T-Shirts

The best-selling listing created within the last 12 months in this category was a set of Pro Club Mens Plain T-Shirt. At the time of writing, this listing has lifetime sales of around 50,300 items.

Consumer Electronics

The most popular Electronics categories on eBay were:

Let’s dig into the data for the most popular category under electronics: Headphones.

Top category: Headphones

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Headphones. The headline statistics told us that:

  • There were an average of 42.3 items sold per listing per week.
  • The average price per listing was $51.88.

Top brands in Headphones

The most popular brands here were Beats by Dr. Dre and Skullcandy, although there were also many unbranded products.

Price and sales trend for Headphones

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

eBay data analytics provided by ShelfTrend

For headphones, the $0 – $20 and $20 – $40 price points had, by far, the greatest sales. This is likely driven by in-ear headphones and earbuds. There’s less appetite for headphones priced at more than $40, except for a bump in sales in the $120 – $140 range, likely driven by used and refurbished listings of the leading brands.

Although Beats and Bose headphones do have less expensive options, they also make up a sizable proportion of the higher-end listings.

Best-selling listing in Headphones

The best-selling listing created within the last 12 months in this category was refurbished Bose Noise Cancelling Headphones 700. At the time of writing, this listing has lifetime sales of around 5,450 items.

Health & Beauty

The most popular Health & Beauty categories on eBay were:

Let’s dig into the data for the most popular category under health and beauty: Men’s Fragrances.

Top category: Men’s Fragrances

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Men’s Fragrances. The headline statistics told us that:

  • There were an average of 72.2 items sold per listing per week.
  • The average price per listing was $31.45.

Top brands in Men’s Fragrances

The top three fragrance brands for men are Calvin Klein, Versace, and Nautica. Fragrances are one product category where branded products dominate on eBay, with little interest in unbranded items.

Price and sales trend for Men’s Fragrances

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

eBay data analytics provided by ShelfTrend

The most popular price point for cologne is between $20 and $30, with both the highest number of listings and the most products sold. The best-known brands often sell for around $30 to $35, with lower-end fragrance manufacturers dominating the cheaper end of the market.

Listings and sales track closely in this category, with both supply and demand tailing off smoothly as the price increases.

Best-selling listing in Men’s Fragrances

The best-selling listing created within the last 12 months in this category was the Christian Dior Sauvage For Men 100 ml. At the time of writing, this listing has lifetime sales of around 620 items.

Home & Garden

The most popular Home & Garden categories on eBay were:

Let’s dig into the data for the most popular category under home and garden products: Power Tool Batteries.

Top category: Power Tool Batteries

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Power Tool Batteries. The headline statistics told us that:

  • There were an average of 35.6 items sold per listing per week.
  • The average price per listing was $61.10.

Top brands in Power Tool Batteries

The most popular brands for Power Tool Batteries were DeWalt and Milwaukee, although there was also a large percentage of unbranded products.

Price and sales trend for Power Tool Batteries

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

eBay data analytics provided by ShelfTrend

The most popular price point for Power Tool Batteries is $20 – $40 with both the most listings and the highest sales. $40 – $60 and $60 – $80 price points were also popular. 

Best-selling listing in Power Tool Batteries

The best-selling listing created within the last 12 months in this category was a Milwaukee M18 REDLITHIUM XC5.0 Extended Capacity Battery Pack. At the time of writing, this listing has lifetime sales of around 600 units.

Jewelry & Watches

The most popular Jewelry & Watches categories on eBay were:

Let’s dig into the data for the most popular category under jewelry and watches: Wristwatches.

Top category: Wristwatches

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Wristwatches. The headline statistics told us that:

  • There were an average of 27 items sold per listing per week.
  • The average price per listing was $63.41.

Top brands in Wristwatches

The Wristwatches subcategory features the popular brands Citizen, Bulova, and Frédérique Constant.

Price and sales trend for Wristwatches

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

eBay data analytics provided by ShelfTrend

The lower price ranges up to $50 drive the highest quantity of sales for wristwatches, but there’s also a good appetite for mid-priced wristwatches, with the $50 – $75 and $75 – $100 price ranges selling well.

Best-selling listing in Wristwatches

The best-selling listing created within the last 12 months in this category was a refurbished Citizen Eco-Drive Men’s Promaster Diver Watch. At the time of writing, this listing has lifetime sales of around 70 items.

Musical Instruments & Gear

The most popular Musical Instruments & Gear categories on eBay were:

Let’s dig into the data for the most popular category under musical instruments: Microphones & Wireless Systems.

Top category: Microphones & Wireless Systems

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Microphones & Wireless Systems. The headline statistics told us that:

  • There were an average of 5.7 items sold per listing per week.
  • The average price per listing was $73.58.

Top brands in Microphones & Wireless Systems

The most successful brands for Microphones & Wireless Systems were HyperX and Blue Microphones, although there were also a large number of unbranded products.

Price and sales trend for Microphones & Wireless Systems

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

eBay data analytics provided by ShelfTrend

There’s a surprising amount of variation in the price ranges for Microphones and Wireless Systems. The number of listings is healthy at all price points, although the price points of $0 to $25 and $25 – $50 have the most items sold. It’s also interesting to see sales and listings bumps at $75 – $100 and $125 – $150.

Best-selling listing in Microphones & Wireless Systems

The best-selling listing created within the last 12 months in this category was a HyperX – QuadCast USB Multi-Pattern Electret Condenser Microphone. At the time of writing, this listing has lifetime sales of around 480 items.

Pet Supplies

The most popular Pet Supplies categories on eBay were:

Let’s dig into the data for the most popular category under pet supplies: Live Plants.

Top category: Live Plants

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Live Plants. The headline statistics told us that:

  • There were an average of 19.2 items sold per listing per week.
  • The average price per listing was $8.62.

Top brands in Live Plants

As you would expect, most aquarium plants are unbranded although some sellers such as Aquarium Plants Factory add their own private label to products to create a brand name.

Price and sales trend for Live Plants

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

eBay data analytics provided by ShelfTrend

The price point of $6 to $9 attracts the most competition and the most sales. Sales are much lower above $15, and really tail off above $21.

Best-selling listing in Live Plants

The best-selling listing created within the last 12 months in this category was 6 Vallisneria Jungle Val plants. At the time of writing, this listing has lifetime sales of around 8,400 items.

Sporting Goods

The most popular Sporting Goods categories on eBay were:

Let’s dig into the data for the most popular category under sporting goods: Pistol Gun Parts.

Top category: Pistol Gun Parts

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Pistol Gun Parts. The headline statistics told us that:

  • There were an average of 31.6 items sold per listing per week.
  • The average price per listing was $65.48.

Top brands in Pistol Gun Parts

The most successful brands for Pistol Gun Parts were Glock, and private label brands from eBay sellers Klonimus and KMT.

Price and sales trend for Pistol Gun Parts

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

eBay data analytics provided by ShelfTrend

The most popular price point for both number of sales and listings is the $20 – $30 range, with sales also strong at $10 – $20. There are also 500 – 1000 units sold per week in the $0 – $10, $30 – $40 and $60 – $70 price ranges.

Best-selling listing in Pistol Gun Parts

The best-selling listing created within the last 12 months in this category was a GLOCK 19 Gen 3 Kit Polymer 80 940C Kit. At the time of writing, this listing has lifetime sales of around 2,000 items.

Toys & Hobbies

The most popular Toys & Hobbies categories on eBay were:

Let’s dig into the data for the most popular category under toys and hobbies: Individual Collectible Card Game Cards.

Top category: Collectible Game Cards

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under CCG Individual Cards. The headline statistics told us that:

  • There were an average of 32.5 items sold per listing per week.
  • The average price per listing was $28.69.

Top brands in Collectible Game Cards

The most popular brands are Academy, Bandai and Nintendo.

Price and sales trend for Collectible Game Cards

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

eBay data analytics provided by ShelfTrend

Around one third of listings are priced below $10, and another third between $10 and $20. Most sales – more than 14,000 per week – are also within these ranges. That means that the final third of listings are priced above $20, with thousands more cards sold each week. There is also a noticeable bump in sales of cards priced at $60 – $70, amounting to approximately 600 units sold per week.

Best-selling listing in Collectible Game Cards

The best-selling listing created within the last 12 months in this category is a Magic the Gathering Kaldheim Collector Booster Box. At the time of writing, this listing has lifetime sales of around 360 items.

Travel

The most popular Travel categories on eBay were:

Let’s dig into the data for the most popular category under travel: Luggage.

Top category: Luggage

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Luggage. The headline statistics told us that:

  • There were an average of 3 items sold per listing per week.
  • The average price per listing was $49.97.

Top brands in Luggage

There are no surprises in the top brands for Luggage, with Samsonite, High Sierra and American Tourister leading the pack.

Price and sales trend for Luggage

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

eBay data analytics provided by ShelfTrend

Most of the listings and sales in this category are at $100 or less. There are also plenty of sales at $100 – $150 and another spike at the $200 – $250 price point, so the demand is clearly there if you have higher-end luggage to sell.

Best-selling listing in Luggage

The best-selling listing created within the last 12 months in this category was the Samsonite Tote-A-Ton Duffle Bag. At the time of writing, this listing has lifetime sales of around 1,200 items.

Video Games & Consoles

The most popular Video Games & Consoles categories on eBay were:

Let’s dig into the data for the most popular category under video games and consoles: Video Games.

Top category: Video Games

We analyzed the top 100 Best Match ranked multi-quantity eBay listings under Video Games. The headline statistics told us that:

  • There were an average of 46.6 items sold per listing per week.
  • The average price per listing was $19.38.

Top brands in Video Games

The most popular publishers of video games are the Japanese giants Nintendo and Sega, although THQ also had a good showing.

Price and sales trend for Video Games

This chart shows the distribution of listings and weekly sales across ten different price ranges, for the top 1000 Best Match ranked listings in this category.

eBay data analytics provided by ShelfTrend

The least expensive video games, priced between $0 and $10, attracted the most sales, followed by games in the $10 – $20 price range. These price points also have the greatest proportion of listings, at around 31% and 34% respectively.

Sales remain strong from $20 – $50, covering newer game releases, with total units sold of around 4,000 per week. There are also far fewer listings in the $30 – $50 range.

Best-selling listing in Video Games

The best-selling listing created within the last 12 months in this category was Ring Fit Adventure for Nintendo Switch. At the time of writing, this listing has lifetime sales of around 2,200 items.

Comparison of top-selling eBay categories

It’s useful to see how the categories analyzed above compare against each other.

The table below summarizes the data for the top 100 listings in each subcategory, including average sales per listing, average price, the price brackets with the highest sales, and the price brackets with the most listings.

You can have a great impact as a seller in any of thousands of niches across eBay. The 15 categories we’ve shared give you some great ideas and starting points, but it’s a good idea to do your own, in-depth research. We recommend steering clear of the price ranges with the most competition, as those are the areas where it will be hardest to make a mark.

Remember that having the right information and analysis is vital to your success. You’ll want to dig in further and do some research to find the perfect products and categories where you can stand out from your competitors.

About the data

All the data in this article comes from the eBay data analytics tool ShelfTrend. Here’s how we processed the data.

  • We analyzed the top-level categories that mainly include mass-produced products that are sold new and at a fixed price. Categories where one-of-a-kind items are sold, such as Antiques & Collectibles, and media categories such as Books & Music have been excluded.
  • The top categories tables show the three subcategories with the most listings in the top 500 search results for each main category.
  • We calculated the average items sold per listing per week and the average price from the top 100 Best Match ranked listings, excluding single-quantity listings.
  • The top-performing listing is based on the highest total value of items sold per week, for listings that appear on the first page of the eBay search results.
  • The most popular brands are the brands with the most units sold per week, within the top 1,000 Best Match ranked listings in the category.
  • The price and sales trend graphs show the distribution of listings and weekly sales across ten different price ranges, for approximately the top 1000 Best Match ranked listings in the category. The bar graph shows the percentage of listings in each price range, and the line graph shows the total number of units sold per week in each price range.

This research was carried out in February 2021. Listings linked from the text are for illustration only, and may not exactly match the listings shown in this article.

Affiliate links in this article: eBay category, brand, and listing links.

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