The World’s Top Amazon Marketplace Sellers 2021

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This article contains affiliate links. More information.

Thanks go to ecommerce intelligence firm Marketplace Pulse, who provided the seller ranking data for this article.

Here’s the latest edition of the world’s top 1,000 Amazon marketplace sellers. There’s a breakdown for each of the 17 Amazon marketplaces, and additional data on cross-border trade across Europe and North America.

The global 1,000 list is just below, followed by the top marketplaces overall.

Then there’s a breakdown of the top 500 sellers on Amazon’s unified marketplaces in Europe and North America. Finally, there are lists of the top 500 merchants for each of Amazon’s 17 established marketplaces.

For the first time we have included data for Amazon in the Netherlands and Saudi Arabia.

We also publish a list of the world’s top eBay sellers.

Who are the top 1,000 Amazon sellers?

The sellers here are ranked by feedback. We’ve used feedback received in the past 12 months, so sellers of highly seasonal products shouldn’t be at an advantage.

Feedback isn’t a direct measure of success, of course, but it is an indicator of sales volume. Amazon has said that most sellers receive feedback on 10% – 20% of their sales, so the number of units sold is likely to be 5x to 10x more than the feedback shown below. This does vary very widely, however, with feedback percentages between 2.5% and 18% claimed by sellers in the comments below.

So here it is: the full list. Use the “View More” link at the bottom to load one hundred more sellers each time you click.

# M’place Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 MEDIMOPS 6,601,729 299,147 68,000 23,077 96
2 Appario Retail Pri… 459,322 175,726 67,213 12,293 99
3 musicMagpie 6,926,157 171,349 35,786 10,512 96
4 momox fr 1,300,814 117,224 27,794 8,222 91
5 Pharmapacks 1,070,128 111,488 28,285 9,933 93
6 もったいない本舗  ※通常24時間以… 885,867 86,521 18,011 5,687 97
7 reBuy reCommerce G… 1,641,793 82,096 21,253 6,690 96
8 World of Books Ltd 2,199,937 79,522 14,704 4,352 94
9 momox co uk 798,589 70,474 15,856 4,007 93
10 KW-Commerce 752,372 68,835 19,015 6,704 99
View More

Note: The country flags above indicate the marketplace where each seller makes most (or all) of their sales. The feedback shown is the total of feedback for all the marketplaces they sell on under the same seller account, so can include multiple marketplaces for unified European and North American accounts.

Which Amazon marketplaces have the most top sellers?

The table below shows the Amazon marketplaces with the most sellers in the top 1,000.

The top three marketplaces have been the same for the last four years. The United States still dominates although its total has fallen by 15%, from 512 in 2020 to 434 this year. The UK is next with 273 sellers, an increase of 24% from 221 in 2020. In third place is Germany with 136 sellers, also up 24% from 110 in 2020.

Amazon Brazil now makes a showing in the top 1,000, with two sellers in the list whose primary marketplace is Brazil: LT2 SHOP and LOJA FENIX.

Amazon Australia retains one seller in the top 1,000, Book Depository UK, although this is clearly an importer into Australia rather than a home-grown business. The newest Amazon sites of UAE, Turkey, Singapore, Saudi Arabia and the Netherlands are yet to make an appearance.

# Marketplace Sellers Feedback
1 US 434 5,112,678
2 UK 273 2,844,338
3 Germany 136 1,712,705
4 Italy 49 659,460
5 France 32 850,972
6 Japan 30 562,134
7 Canada 19 479,018
8 India 10 383,265
9 Spain 10 400,734
10 Mexico 4 73,698
11 Brazil 2 27,660
12 Australia 1 10,261
13 Turkey 0  
14 United Arab Emirates 0  
15 Singapore 0  
16 Saudi Arabia 0  
17 Netherlands 0  

Note: The feedback shown is the total feedback received for sales on that marketplace by the top 1,000 sellers.

Who are the top Amazon sellers in Europe?

Sellers can trade on Amazon marketplaces in the UK, France, Germany, Spain, Italy and the Netherlands using a single unified account. Feedback is tied to a single seller ID for sellers using unified accounts, so it’s possible to report on the proportion of feedback they have gained from each European marketplace. You can see that breakdown in the table below.

Cross-border trade remains strong, with only 25% of the 500 biggest sellers in Europe getting all their feedback from only one marketplace.

There has been a definite trend towards more European cross-border trade, as many businesses have sales quite evenly distributed across the European marketplaces. This is a big achievement when you consider the different language and marketing efforts required in these countries.

% of top 500 European sellers
No cross-border sales 25%
Less than 10% cross-border sales 12%
10% to 50% cross-border sales 28%
More than 50% cross-border sales 35%

Selling on Amazon Europe and unified accounts

Despite this trend towards more cross border trade, at first glance, half of the top ten European sellers appear to have sales in just one marketplace. In some cases, this is because they are using a different account on each marketplace instead of one unified European account.

This year’s top seller in Europe and worldwide, MEDIMOPS, only uses that account in Germany. They sell using other accounts, under the name Momox, in France and the UK. We interviewed Medimops/Momox founder Christian Wegner in 2015.

World of Books has different accounts for each of the six European marketplaces, although only their UK account features here. Dodax uses separate accounts for all the European marketplaces and their accounts for UK, Germany, France and Italy are all in the top 500.

# Top m’place Store name Feedback
Total GB % DE % FR % IT % ES % NL %
1 MEDIMOPS 299,147 100
2 musicMagpie 171,349 100
3 momox fr 117,224 100
4 reBuy reCommerce G… 82,096 84 7 7 2
5 World of Books Ltd 79,522 100
6 momox co uk 70,474 100
7 KW-Commerce 68,835 16 33 13 23 15
8 Songmics 67,604 23 32 20 14 10
9 UGREEN GROUP LIMIT… 65,074 25 27 20 15 12
10 AnkerDirect 64,209 38 45 8 7 2
View More

Note: The country flags above indicate the marketplace where each seller makes most (or all) of their sales.

Find out more about the European ecommerce landscape in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Who are the top Amazon sellers across North America?

Amazon has also unified its North American marketplaces, so sellers can sell across the United States, Canada and Mexico from one account. This is the third time we have included a North American breakdown. Before 2018, there was little international trade using these unified accounts.

50% of the top 500 North American sellers now sell across multiple marketplaces, up from 32% in 2020. Further to that, 20% gain more than 10% of their feedback from outside their main country (which is mostly the US).

% of top 500 North American sellers
No cross-border sales 50%
Less than 10% cross-border sales 30%
10% to 50% cross-border sales 20%
More than 50% cross-border sales 0%

It will be interesting to see if this cross-border selling follows the European trend and increases in future years, particularly as the market in Mexico matures. It is worth remembering, however, the large size differences between these economies, compared to their more equal European counterparts.

As with the European sellers, is not always easy to identify cross-border merchants if they are not using one unified account. At first glance, two of the top ten North American sellers appear to sell on only one market. But of those, Anker does sell on Amazon US, Canada, and Mexico, using a different account for each.

# Top m’place Store name Feedback
Total US % CA% MX %
1 Pharmapacks 111,488 96 4
2 AnkerDirect 68,505 100
3 EPFamily Direct 65,652 88 12
4 Utopia Deals 60,985 77 23
5 VM Express 46,349 99 1
6 MetroDecor 45,678 97 2 1
7 Zappos 45,237 100
8 iServe 45,075 95 5
9 UGREEN GROUP LIMITED 42,687 53 24 23
10 Fintie 41,414 84 13 4
View More

We cover ecommerce in the US in Online Marketplaces in the USA: Amazon is Not The Only Show in Town and Mexico is included in Online Marketplaces in Latin America: Mercado Libre the Clear Leader.

Top Amazon.com Sellers

Here are the top 500 sellers on the Amazon.com marketplace. The feedback shown is only that received from sales on the US marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using a unified account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 Pharmapacks 1,046,023 106,884 27,146 9,545 93
2 AnkerDirect 966,100 68,502 17,363 6,276 100
3 EPFamily Direct 188,454 57,487 14,688 5,298 97
4 Utopia Deals 380,804 47,184 13,789 4,724 98
5 VM Express 278,577 46,089 11,786 4,207 89
6 Zappos 257,925 45,237 13,601 5,710 100
7 MetroDecor 181,588 44,301 10,313 3,592 95
8 iServe 212,331 43,026 12,100 4,815 99
9 Decluttr Store 657,607 39,054 7,923 2,437 95
10 Juvo+ 263,765 38,288 11,003 3,935 98
View More

Find out more about ecommerce in the US in Online Marketplaces in the USA: Amazon is Not The Only Show in Town.

Top Amazon UK Sellers

Here are the top 500 sellers on the Amazon.co.uk marketplace. The feedback shown is only that received from sales on the UK marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 musicMagpie 6,926,157 171,349 35,786 10,512 96
2 World of Books Ltd 2,199,937 79,522 14,704 4,352 94
3 momox co uk 798,589 70,474 15,856 4,007 93
4 Book Depository 4,024,070 59,556 12,621 3,951 96
5 WeBuyBooks 621,377 53,210 15,470 5,339 96
6 OnlineMusicFilmsGa… 560,181 52,307 12,772 4,165 96
7 dodax-online-uk 717,508 28,203 6,238 1,939 98
8 Gardener’s Dream Ltd 86,667 27,234 3,808 1,105 93
9 SPARES-2-GO 341,267 25,210 5,510 1,843 95
10 AnkerDirect 319,584 24,562 6,522 2,112 100
View More

Find out more about ecommerce in the UK in Online Marketplaces in the UK: Amazon and eBay Dominate.

Top Amazon Germany Sellers

Here are the top 500 sellers on the Amazon.de marketplace. The feedback shown is only that received from sales on the German marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 MEDIMOPS 6,601,710 299,130 68,000 23,077 96
2 reBuy reCommerce G… 1,579,197 69,360 17,963 5,574 96
3 PEARL Versandhaus 500,366 39,316 12,029 4,591 94
4 CSL-Computer 517,812 33,613 8,682 3,298 99
5 AnkerDirect DE 113,072 28,991 8,758 2,957 99
6 dodax-shop 174,535 28,730 6,565 2,262 97
7 KW-Commerce 272,896 22,914 6,394 2,370 98
8 Songmics 150,783 21,971 6,746 2,367 97
9 -uniqueplace- 226,651 20,000 4,521 1,704 97
10 *MEMORYKING* 253,265 18,852 6,232 2,450 100
View More

Germany is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Top Amazon France Sellers

Here are the top 500 sellers on the Amazon.fr marketplace. The feedback shown is only that received from sales on the French marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 momox fr 1,300,814 117,224 27,794 8,222 91
2 dodax-online-fr 363,419 33,766 8,162 2,639 95
3 RecycLivre 327,771 29,190 8,849 3,297 93
4 ZOverstocksFR 346,674 15,226 3,457 930 82
5 Songmics 74,902 13,497 4,937 1,506 95
6 UGREEN GROUP LIMIT… 67,884 13,328 4,203 1,530 100
7 MEDIAZONE 28,628 10,655 3,969 1,353 98
8 Toututile 20,474 10,105 1,752 627 62
9 P & F France 66,779 9,513 2,504 828 95
10 LES COLIS NOIRS 62 39,987 9,424 3,063 986 88
View More

France is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Top Amazon Italy Sellers

Here are the top 500 sellers on the Amazon.it marketplace. The feedback shown is only that received from sales on the Italian marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 KW-Commerce 240,816 16,040 4,847 1,628 99
2 Tipiliano 21,406 12,361 4,217 855 94
3 AUKEY Shop-IT 20,613 11,449 3,839 1,068 100
4 CSL-Computer 89,306 10,028 2,586 814 100
5 UGREEN GROUP LIMIT… 58,343 9,760 2,898 979 99
6 Songmics 66,391 9,756 3,566 1,110 97
7 Fondazione AIRC 9,630 9,630 1,126 130 98
8 dodax-italy 105,455 8,409 2,123 738 81
9 follettostore 50,457 8,109 2,579 531 94
10 CPKK 8,618 8,096 2,686 940 95
View More

Italy is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Top Amazon Spain Sellers

Here are the top 500 sellers on the Amazon.es marketplace. The feedback shown is only that received from sales on the Spanish marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 REY ® 102,122 15,952 3,235 986 87
2 CABLEPELADO 58,583 13,333 3,408 1,050 98
3 KW-Commerce 94,598 10,419 2,474 818 99
4 UGREEN GROUP LIMIT… 41,779 8,103 2,175 728 100
5 Songmics 39,837 6,894 2,202 687 95
6 OFITURIA 13,299 6,580 1,209 427 69
7 Spanish Aosom, S.L… 21,132 6,219 2,035 642 93
8 CSL-Computer 51,034 5,576 1,347 458 99
9 OcioDual 15,499 5,163 1,479 432 79
10 Accessory_JETech_A… 7,191 4,791 984 326 100
View More

Spain is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Top Amazon Netherlands Sellers

Here are the top 500 sellers on the Amazon.nl marketplace. The feedback shown is only that received from sales on the Netherlands marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

The Netherlands is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Top Amazon Canada Sellers

Here are the top 500 sellers on the Amazon.ca marketplace. The feedback shown is only that received from sales on the Canadian marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 Warehouse Deals 80,747 22,824 4,588 599 81
2 importcds__ 450,194 14,465 2,355 1,019 75
3 Utopia Deals 41,949 13,730 4,661 1,635 97
4 Round3CA 106,166 13,721 3,607 1,019 92
5 AnkerDirect-CA 100,693 13,049 3,278 1,114 100
6 PCAccessory_JETech… 26,253 12,852 3,369 1,353 100
7 Spigen CANADA 113,580 12,482 3,337 1,274 98
8 UrbanInspirations 122,429 12,276 3,078 814 78
9 Rarewaves-CA 101,269 10,281 2,070 656 88
10 UGREEN GROUP LIMITED 39,115 10,153 2,917 1,036 100
View More

Top Amazon Mexico Sellers

Here are the top 500 sellers on the Amazon.com.mx marketplace. The feedback shown is only that received from sales on the Mexican marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 UGREEN GROUP LIMITED 36,545 10,019 2,679 808 100
2 SVENSKA 11,608 7,538 2,716 896 97
3 Redlemon 19,593 6,921 2,629 884 96
4 PCAccessory_JETech… 18,598 6,759 1,664 462 100
5 Telmov 7,549 6,606 1,729 567 93
6 HM-HM 7,577 6,151 2,830 920 94
7 SonolifeMX 10,041 4,930 1,697 591 100
8 Jasinber 16,400 4,490 1,002 354 96
9 TECHVIDA 6,275 4,374 1,663 475 93
10 Grupo Modelo, S.A.… 5,722 4,270 368 72 86
View More

Mexico is included in Online Marketplaces in Latin America: Mercado Libre the Clear Leader.

Top Amazon Brazil Sellers

Here are the top 500 sellers on the Amazon.com.br marketplace.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 LT2 SHOP 24,301 17,293 5,099 1,751 69
2 LOJA FENIX 10,271 8,526 2,407 567 96
3 Shop Coronitas 7,402 4,848 526 166 78
4 Livraria Siciliano 5,830 4,751 398 184 90
5 UmLivro 5,469 4,303 1,436 872 92
6 WEBFONES 4,982 4,207 1,261 234 94
7 Magazine Gaya 7,749 3,823 848 230 90
8 Beleza na Web 3,621 3,499 1,201 164 80
9 Part.B 3,347 3,064 827 207 72
10 BOOKFAST 3,715 2,993 913 331 83
View More

Brazil is included in Online Marketplaces in Latin America: Mercado Libre the Clear Leader.

Top Amazon Australia Sellers

Here are the top 500 sellers on the Amazon.com.au marketplace.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 Book Depository UK 30,454 8,694 2,007 545 94
2 Harris Technology 4,128 4,048 1,006 351 99
3 Sunvalley-Brands 6,044 3,484 1,059 287 100
4 Statco AU 3,446 2,688 934 326 95
5 Artiss Furnishings 6,252 2,653 1,063 318 77
6 UGREEN GROUP LIMIT… 3,651 2,551 840 300 99
7 Tech Vendor AU 4,355 2,485 765 279 100
8 The Nile Australia 3,845 2,338 640 183 77
9 AMR Direct 3,403 2,113 546 167 100
10 Rarewaves UK 5,975 2,099 519 165 90
View More

Find out more about ecommerce in Australia in Online Marketplaces in Australia and New Zealand: eBay and Trade Me Lead.

Top Amazon Japan Sellers

Here are the top 500 sellers on the Amazon.co.jp marketplace.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 もったいない本舗  ※通常24時間以… 885,867 86,521 18,011 5,687 97
2 バリューブックス   【防水梱包で、… 903,164 67,749 15,464 5,418 98
3 買取王子 本店 370,168 65,099 13,681 4,273 96
4 ネットオフ 1,122,311 50,189 11,863 3,900 96
5 AnkerDirect 196,466 24,530 7,202 2,590 100
6 カウゾー ※主にゆうメール発送のため… 238,457 23,740 4,947 1,636 98
7 ブックマーケティング(到着予定日・出… 298,698 18,389 3,403 750 95
8 通販できるみんなのお薬 44,382 14,790 3,320 1,217 97
9 ブックサプライ北大阪DC 115,870 14,150 2,914 967 96
10 『もったいない本舗』 ※通常24時間… 475,769 13,726 3,672 1,109 98
View More

Find out more about ecommerce in Japan in Online Marketplaces in Japan: Rakuten, Amazon and PayPay Mall.

Top Amazon Singapore Sellers

Here are the top 500 sellers on the Amazon.sg marketplace.

Find out more about ecommerce in Southeast Asia in Online Marketplaces in Southeast Asia: A Unique Region for Ecommerce.

Top Amazon India Sellers

Here are the top 500 sellers on the Amazon.in marketplace.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 Appario Retail Pri… 459,322 175,726 67,213 12,293 99
2 Cloudtail India 1,354,085 66,404 21,001 3,939 97
3 Amazon Retail Pantry 38,272 31,433 7,788 1,970 88
4 Cloudtail Pantry 38,517 31,064 7,582 1,870 89
5 Amazon Retail 59,140 24,112 6,736 1,728 89
6 STPL Exclusive Onl… 60,035 21,891 8,358 820 80
7 Darshita Electronics 86,556 10,253 3,587 598 85
8 uRead-Store 32,205 8,695 2,270 527 90
9 Darshita Etel 6,916 6,916 3,455 714 87
10 Cloudtail Business 11,305 6,771 2,400 624 71
View More

Find out more about ecommerce in India in Online Marketplaces in India: Amazon and Walmart Evenly Matched.

Top Amazon Turkey Sellers

Here are the top 500 sellers on the Amazon.com.tr marketplace.

Top Amazon UAE Sellers

Here are the top 500 sellers on the Amazon.ae marketplace.

Top Amazon Saudi Arabia Sellers

Here are the top 500 sellers on the Amazon.sa marketplace.

About the Data

The top seller lists were provided by ecommerce intelligence firm Marketplace Pulse in January 2021, with further data gathering and research on cross-border selling undertaken by Web Retailer.

The list is ordered by total feedback in the last twelve months. Feedback is an indicator of sales volume, but not revenue. Not all buyers leave feedback, so the number of units sold will be higher than the volume of feedback received.

If you have any questions just let us know in the comments below!

Affiliate links in this article: Amazon seller links.

Photo: Used by kind permission of S. Pines. All rights reserved.

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